CLIENT: UAE Government and UC Berkeley

The UAE Government and UC Berkeley Australian Happiness Study

I worked with 55 directors of happiness from the UAE, the American university UC Berkeley, and Australia’s happiest businesses to launch this unique study. 

CLIENT: CONSCIOUS

Conscious Startup Development

I worked with the founders of this early-stage startup from Vancouver. I spearheaded the company culture, values and vision and worked on ways to integrate this into everyday work/life. I orchestrated engaging team initiatives and thought-provoking content that sustained a productive team. I crafted the brand story and key messaging. 

CLIENT: Inspire and Gotopia Conferences

‘Inspire’ Australia

I was brought on board to sharpen the communications strategy, build key relationships, and boost the profile of Inspire and GOTO in the Australian market. 

Client: Plus500

I was employed to boost the profile and brand as they launched in the Australian and New Zealand markets. 

Client: Bedworks

I came on board to support the CEO and overhauled the previous marketing strategy. I incorporated innovative competitions, animation and explainer videos, and a bigger focus on video campaigns and email marketing. I integrated SEO and Google AdWords while bringing to market a new mattress-in-a-box product. 

HAPZLY(FOUNDED)

Where We Spend Our Time and Money Shapes the World

I envisioned and launched this innovative social enterprise to measure businesses on their happiness output and create a platform of 'happy businesses' that thrive in employee wellbeing, sustainability, community engagement and satisfied customers. After winning funding through local government we secured key relationships with over 50 businesses. 

Client: Diebold

Diebold Rebrand

I worked with the director of marketing to launch a fresh rebrand for outdated and stale content and rethink marketing strategies. I helped to revamp the website and advertising approaches and took charge of a new product launch. 

The Kids Of Bogota Education Initiative (created)

I launched this powerful social initiative in Bogota, Colombia, alongside a local community group and a collection of artists. The aim was to engage students in lifelong learning and help break the cycle of poverty. Typically students in this area leave school at 14 to work low-paying jobs and just continue the cycle of poverty.

keynote talk: Is Business The Key To Making the World a Happier Place?

I delivered this concept as keynote talks to over 10,000 people in Europe and North America. 

client: Pedreira Prado Lopes social enterprise

The Favela Social Enterprise in Brazil

I was contacted by a local radio host concerned about the lack of change in his hometown of Pedreira Prado Lopes in Belo Horizonte, Brazil. Together we helped launch a unique social enterprise to help teach locals much-needed skills in entrepreneurship and mindfulness (to manage the pressures of running a new business) and create alternative pathways to the drug and crime trade there.

client: Bob Brown Foundation

Tarkine in Motion in San Francisco

I launched ‘Tarkine in Motion’ in partnership with The Bob Brown Foundation and Patagonia in San Francisco to raise awareness, and funds, to support the beauty of the Tarkine (Tasmanian Rainforest) and help protect it.

Ban The Bag Environmental Campaign (created)

I launched the environmental ‘Ban The Bag’ and a supporting video campaign in NSW, Australia, to stop the use of single-use plastic bags at mainstream grocery outlets. With petitions, strikes and subsequent social media take-overs we eventually helped bring changes into law in 2022. 

Soft-Sand Walking Meditation & Beach Cleans (created)

I created and led soft-sand walking meditations on beaches up and down the East Coast of Australia, and the West Coast of California, to teach people new skills to take greater control of their health and happiness. Alongside beach cleans and community catch-ups, we helped over 1000 people and their mental well-being. 

Be Talks (created)

I launched thought-provoking talks and panel discussion nights where social entrepreneurs, filmmakers, artists, activists and free-thinkers opened up dialogue on important and powerful topics.

The Happiness Compass (founded)

I founded this mental health startup to deliver digital and face-to-face programs, events, and mentoring. I secured seed funding to launch the mobile application and built key partnerships with companies like Class Pass and Under Armour. 

Client: Nuance

I came on board to launch and implement a market research campaign to target the untapped medical field. 

Client: Red Island Travel

I worked with the founder to establish their brand identity, marketing and communication strategy, and social media presence. 

Client: One Point Health

I was engaged to write an array of content from sales letters to SEO website copy. 

Client: Private

Waiting For a Monk to Come and Save Me from a Fool Screenplay

I was engaged to work on the script and character development of this coming-of-age screenplay. 

Client: MAPP

Breathless Short Film

I was hired to launch the film in Australia. 

Client: BBop

Founder Support

I worked directly with the founder in Costa Rica to teach him effective ways to manage emotions and better navigate the many challenges for startup founders.

other clients: Sole Solution Podiatry, Tough As Glass, Nightingale Films, Tyndall’s Windows and Doors, MAPP, Sales Shepherd, Felix Mattress, Sutter Projects, Dragon, Hapzly, Journalistic Thieves, Awake.