This post explores the fundamental difference between simply measuring success and actually building a good life. Drawing from his diverse experiences across startups, river expeditions, and fatherhood, Evan Sutter argues that while ambition is a powerful tool, it should never consume the person doing the building. The essay highlights the importance of moving with life's natural rhythms, recognizing how our past "failures" compound to shape our foundations, and prioritizing long-term health and relationships over pure financial accumulation. Ultimately, it serves as a gateway to his broader ecosystem, guiding leaders and builders toward his podcast, 1-on-1 conversations, and the free download of his field guide, 42 Notes from a Life of Trying Things.
Read MoreWe spend so much of life searching for certainty—the right job, the perfect business, the ideal routine—that we forget life was never designed to stand still. In this Field Note, Evan reflects on the balancing act of building meaningful work while navigating family, creativity, health, and uncertainty. Through stories from startups, keynote stages, removal trucks, and friendships spanning decades, he explores why resilience isn't about having the perfect plan, but about staying adaptable enough to keep moving when life changes the rules. Perhaps the good life isn't found in certainty at all, but in learning to negotiate each season with curiosity, range, and playfulness.
Read MoreI used to think getting better meant going harder. Now I'm increasingly interested in what happens when we build enough range into our lives that one difficult season doesn't consume everything else. From a 54-kilometre trail run to building SwiftReporter, this Field Note explores balance, resilience, ambition, and what it might mean to grow old well.
Read MoreAt twenty-five, success looks like a flash car and a public display of wealth. At forty-two, it becomes clear that money in isolation tells us nothing about a person's health, presence, or genuine joy. True success isn't an external image to be seen, but an internal balance to be felt—an ongoing practice of stepping off the high-stress treadmill to protect what actually matters.
Read MoreFor decades, we have inherited a corporate narrative that equates ambition with burnout, and success with extraction. We measure our businesses entirely by quarterly financial outputs, completely ignoring the structural health of the machine generating those numbers.
Read MoreWe spend our childhoods questioning everything and our adulthoods defending everything. From how we define success to how we measure our days, most of the rules we live by are not actually ours—we simply inherited them. An exploration into the danger of borrowed stories, and why building a good life requires us to finally audit our assumptions.
Read MoreWe have become experts at measuring success—revenue, equity, and scale—but somewhere along the way, we stopped measuring the quality of our lives. In this Field Note, we explore the paradox of the modern operator: spending our healthiest years sacrificing time and relationships to chase things we hope will eventually buy them back. Ambition isn't the enemy, and building things matters. But the ultimate metric isn't the size of what you build; it's whether you are becoming someone you’d actually enjoy sharing the journey with.
Read MoreThis essay dismantles the idea that a non-linear career path is a series of mistakes. Drawing on a seemingly scattered background—from living in a Buddhist monastery and launching social enterprises in Bogota and Brazil, to paddling the Hunter River and building a tech startup—the piece reframes past "failures" and detours as essential Research and Development. It challenges builders and operators to stop regretting the chapters that didn't go according to plan and instead reclassify them as the exact raw data needed to construct their current iteration of success.
Read MoreA practical look at the unglamorous reality of building startups, creative projects, and a life of genuine aliveness—and why the most important work happens before anyone is watching.
Read MoreProgress doesn't always look like progress. A reflection on building businesses, parenting, personal growth and the invisible work required before success appears.
Read MoreA 470km paddle down the Hunter River taught me an unexpected lesson about business, fatherhood and life. The most dangerous phrase isn't "What if I fail?" It's "I should be further ahead by now." Here's why comparing reality to an imaginary timeline creates unnecessary frustration—and how learning to work with reality instead of expectations might be one of the most valuable skills we can develop.
Read MoreThis article explores what the river taught me about patience, adaptation, fatherhood, business, wellbeing, and the often-overlooked value of taking steady steps towards our goals rather than constantly chasing faster results.
Read MoreEvan Sutter explores the 'Second Shift' in the trade industry and how SwiftReporter uses AI to help fathers and business owners reclaim their time.
Read MoreEvery year, hundreds of people paddle into Newcastle Harbour to “block” the world’s largest coal port. It looks powerful—colourful kayaks, big speeches, a festival of resistance. But when the ships wait a few hours, the coal sails the next day, and nothing changes, you have to ask: is this activism, or just another carefully managed performance?
Read MoreConnection — the first chapter in a poetic new documentary series by Evan Sutter — follows an environmental and personal journey down the Hunter River, from its source to the sea. Blending adventure, reflection, and environmental inquiry, Evan sets out to explore the river that shaped his late father’s early years and to question how it continues to shape us all. Along the way, he collects water samples with Healthy Environments and Lives (HEAL) to test for pollutants and microplastics, uncovering what lies beneath the surface — both literally and metaphorically.
Through stunning imagery and intimate narration, Connection invites viewers to slow down, listen, and reflect on our shared relationship with rivers, wild places, and one another. At its heart, the film asks: how might these living systems shape the lives of our children — and will we honour them enough to let them?
Read MoreOnce, heroes were poets, philosophers, and elders — people who inspired thought, wisdom, and creativity. Today, our modern heroes are the ultra-wealthy and famous: Elon Musk, Mark Zuckerberg, Joe Rogan. Young people idolize wealth, fame, and material success, chasing YouTube stardom, luxury cars, and mansions, while inequality and climate crisis spiral. As half the world’s wealth is owned by 1% of people, these modern “heroes” hoard resources, power, and influence. The elders are gone, replaced by figures whose legacy may one day be reviled. When survival, water, and land become scarce, will society finally realize the truth: these heroes were never heroes at all?
Read MoreFor decades, the dairy industry has perpetuated the myth that cow's milk is essential for human health, particularly for strong bones. This narrative has been deeply ingrained in society through aggressive marketing and government-backed campaigns. However, emerging evidence challenges this belief, revealing the detrimental effects of dairy consumption on both human health and the environment.
Read MoreFor over fifty years, locals have gathered at Newcastle Beach for a simple, daily ritual: a friendly game of touch football. Generations have run barefoot, laughed, and cooled off in the surf club, building decades of community connection. But now, the club has turned away the very people who’ve nurtured it for decades, prioritising convenience, image, and profit over belonging. This article explores the quiet tragedy of a community lost to capitalism, the death of simple pleasures, and why places meant to serve people sometimes forget their purpose.
Read MoreIn this blog, Evan Sutter—author, wellbeing advocate, and founder—announces his new role as co-founder of SwiftReporter, a people-first building inspection software platform designed to help inspectors work faster and live better. Drawing on his background in wellbeing, leadership, and community-building, Evan shares the story behind the venture’s creation, his vision for building a company grounded in care and culture, and how SwiftReporter aligns with his ongoing mission to support individuals across industries. It’s not just about software—it’s about helping real people reclaim their time, reduce stress, and get home to what matters most.
Read MoreLive Long and Rot: The Great Longevity Con. In a world obsessed with anti-aging creams, biohacking billionaires, and eternal youth, we’ve forgotten a crucial detail: living longer doesn’t mean living better. From beachside Newcastle to high-rise Manhattan, we’re spending millions chasing a future of stiff backs, funerals, and pharmaceuticals—while the rich and white profit, and the rest barely hang on. This isn’t a celebration of life; it’s a slow-motion surrender. I don’t want to live forever—I want to live well now, before we all turn into Botoxed relics watching the world burn from our hyperbaric chambers.
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