Sales Letters

You might only have one line or 3 seconds to get your readers’ attention before your sales letter joins all the other sales letters in the rubbish - what do you say?

Sales letters must be terse, succinct and incredibly compact to be effective. They need to be engaging, attractive and piquant. 

Sales letters can be very effective when done right; they have the ability for a relatively inexpensive medium to attract great results. But, they too can be costly and largely ineffective when they fail to even reach the intended member of the target audience. I have seen many letters fall into the bin and understand just what it takes to make the cut. 

Sales letters are crucial in helping to generate new business leads, make an introduction of new product and service offerings and help drive more traffic to your online presence. By creating quality sales letters you give yourself the opportunity to convert potential customers into loyal customers. 

I write sales letters that get into the hands of your intended recipient and hold their attention long enough to achieve your initial goal. I have a wealth of knowledge and experience as to what makes the perfect letter and I specialise in getting letters through the gatekeepers. I have worked with a range of different organisations and understand that each letter and each target market are considerably different. I undertake considerable research in all my sales letter copywriting to ensure I know exactly what your reader wants.